Oh hi, we’re Elune

Elune is where dreams meet design. Born from real conversations, it is a world where femininity, elegance, and grace exist in perfect harmony.

Our story

We have been building this clothing store from something personal, our own style.

We are two cousins who lived in London during an exchange semester and often noticed how often our outfits sparked conversations. People asked where our clothes were from and why they felt so easy yet put together. 

That curiosity led us to start sharing and selling pieces from our own wardrobes on Instagram. What started casually turned into real connections with customers who trusted our taste and kept coming back. That experience gave us the confidence to open our own women’s clothing brand in the United Kingdom.

Today, everything we offer reflects our approach to English women’s fashion, comfortable, timeless, and easy to wear. Fashion that doesn’t need explaining. Clothing you can rely on.

Made for you. Born in London.

We do not follow fast trends. We choose carefully, design thoughtfully, and release collections with intention. Every piece is something we would wear ourselves, and you would feel good recommending.